[Video Stuff] The Fun Theory: Piano Stairscase

No Comments Written by Robert Hecimovic on May 19, 2010 – 9:00 am

The Fun Theory is an automotive companies initiative to change people’s behaviour for the better. The group convert a staircase into a functioning piano keyboard and observe whether it will make people choose the stairs over the escalator.

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Posted to » Art stuff, Good Stuff

Tags: change behavior, change peoples behavior, ddb stockholm, fun theory, piano stairs, pianotrappan, Robert Hecimovic, rolighetsteorin, Sweden, the fun theory, Video Stuff, volkswagen

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[Video Stuff] The Fun Theory: Piano Stairscase

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